Updated: Feb 20, 2019
In a 2015 global research work, Neil Granitz writes how people interpret their exposure and experiences with brands via narrative processing. They can build consumer awareness, comprehension, empathy, recall, and meaning.
These are the cornerstones of sustainable business growth, and they are all the outcomes of branding.
Good branding creates the right personality for your product or service to resonate with the right target audience.
To create relationships and empathy between your business and consumers, the most effective way is to use your brand story on social media. Free social media.
Free social media has the best ROI because it doesn't cost anything. In addition, when done well, it answers both short term goals and long term goals - it can grow both sales and brand awareness.
Think about it, all well-known people, dead or alive, have a story, they have something that drives, or drove, them to success. All well-known brands have a story too.
In the old days, before there were internet and mobile, and there was not so much of the same, most of your marketing energy was focused on the product or service. Somewhere in the 1960's big brands with big competition started to understand it's not about the product, it's about the story. One of the biggest examples for this is Honda's campaign from 1966 "you meet the nicest people on a Honda". Nothing about the product, all about the story, the customers. This campaign made Honda the huge global brand we all know now.
Using your brand story on social media is based on five pillars:
1. Find your brand story
2. Humanize your brand
3. Know your brand's customers
4. Connect the points
5. Don't try to sell
We know, it's easier said than done. From our experience with clients, just finding your brand story is an excruciating task. This is why we made a guide that will help you not only find your brand story, but how to use it effectively on social media. All you need to do is click here and download it (it's free).
If you find that you need a more comprehensive help, give us a call at (323) 645-0137 or email firstname.lastname@example.org